With just over 2 billion active users on Facebook in the world it may seem overwhelming at first when creating a Political Campaign page, but it is easier than you think to make a great first impression and keeping people engaged in your campaign.
There is a ton of information on the World Wide Web and Facebook on what to do and what not to do. I have condensed down some of these aspects to help you stand out from your opponents and might even help you get elected.
- Set up a Campaign Profile: While it is great to have a personal Facebook page, if you running for a elected office it is best to create a Campaign Profile Page which is separate from your personal page but also let you be interactive with voter
- Be Genuine: Don’t be afraid to be yourself. When out on the trail or in your back yard campaigning be sure to share photos, videos and post about what happened while you were there. People want to hear from you and it also can give them a little backstage look at what you are doing.
- Use Only a Name for the Page Title: It is best just to use your name only as the page title and not the position you are running for. If you get elected then you will have more work to do and change the page from a candidate campagain page to an Elected Official Page. Use photos, videos, the about section and regular Facebook posts about what office you are seeking so people will know exactly who you are.
- Update, Update, And Update: Try your best to post new material at least three times a week to keep voters engaged. This also gives you a chance to tell people what you stand for, how you are going to achieve it and also be able to hear consitiuntes concerns. You don’t want to overwhelm them with too many posts and have those people to unlike your page.
- Engage your Audience: Try your best to respond to comments and questions as you can. I know we are all busy between work, running a campaign, families and etc., but take just a little time to recognize voters whether answering a question or responding to a comment, it will help build your name and following. Get your followers to share your posts, photos and videos to their friends and be sure to thank them for doing so. It is the best free advertisement you can get.
- Budget to Advertise: Make sure that you do set a budget for Internet advertising along with your other advertising avenues. You can spend as little as $2 day on Facebook ads to two thousand if you want, depending how you much you spend will determine the approximate number of people the ads will reach each day. You can build your followers by creating photo and video advertisements both paid ads or the traditional posting just to your timeline. Remember what you post is a reflection of who you are, so make it look the best possible, you never get a second chance to make a first impression.
There are many different rules and regulations for running paid advertisements on Facebook, so it is best to research that information on Facebook before trying to post an ad and then have it rejected.
Those are just a few pointers to get you started on Political Facebook Advertising. If you would like to learn more, send me an email or call me to set up a FREE CONSULTATION for building your Facebook Page. You are under no obligation to use any of our services that we provide and if you would like to use any of our services such as Videography, Photography or Social Media Management Services then we will be happy to get you a quote.
There are many more ways to attract voters to your campaign page so doing as much research as possible is the best thing to do. Changes can be made daily so it is best to stay on top of any changes made within the Facebook community.
Bradley S. Vaughn/President of Magination Video
Facebook Statistics from Omnicore.com
Total Number of Monthly Active Users:
Last updated: 1/1/18
Total Number of Mobile Monthly Active Users:
Last updated: 1/24/17
Total Number of Desktop Daily Active Users:
Last updated: 1/1/18
Total number of Mobile Daily Active Users:
Last updated: 6/24/17
Facebook users are 53% female and 47% male.
Average Facebook user has 155 “friends”.
56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.
87% of online users of age 18-29 are on Facebook.
74% collegegraduates are on Facebook.
72% of online users of income more than $75K are on Facebook.
82 percentof 18 to 29-year-olds online in the U.S. use Facebook.
79 percent of 30 to 49-year-olds online in the U.S. use Facebook.
56 percentof U.S. online users ages 65 and up use Facebook.
Facebook’s stock-market valuation tops $245 billionand has now passed Walmart.
More than 40 millionsmall businesses have active pages pages
The Facebook like button has been pressed 1.13 trillion times..
As of January 2016, 100 million hours of video was watched on Facebook Daily.
The average time spent on Facebook per visit is 20 minutes making the average monthly time spent to 600 minutes.
More than 83% of daily active usersare outside the US and Canada the number has grown from 75% in previous year which goes on to show the increased growth in rest of the world.
Percent of 18-34 year old who check Facebook when they wake up is 48%.
Average number of pages, groups, and events a user is connected to is 80.
350 Million photos are uploaded every day, with 58 million photo uploads per hour, 243,000 photo uploads per minute, and 4,000 photo uploads per second.
Every 20 Minutes, 1 million links are shared, 20 million friend requests are sent, and 3 million messages are sent.
55 million status updates are made every day.
Facebook is available in 101 languages with over 300,000 users helping in translation.